Creating visual distinctiveness within a family
Travelex
Stuart developed a distinctively different visual identity for each Travelex division, whilst retaining the familiar Travelex ‘DNA’ brand throughout the Group.
The Issues and Challenge
Travelex has evolved from being an innovative bureau de change operator into a dynamic, pioneering and diversified worldwide money business.
With three distinctively different operating global divisions – Global Business Payments, Outsourcing and Retail, Travelex required a carefully managed and appropriate look and feel for each division.
What we did
After winning the work in a four-way pitch, Stuart developed a distinctively different visual look for each division, whilst retaining the familiar Travelex ‘DNA’ identity throughout.
Each division articulates the brand in a unique way, appropriate to its specific business and audience. We produced in-depth visual guidelines for each division and were also involved in implementation across a wide spread of media.
What we achieved
Stuart created a cohesive yet individually articulate series of divisional identities, each with a unique look and feel fit for its purpose.
Distinct identities within one cohesive group
From producing our global guidelines to everyday strategic marketing communications, Stuart has continuously delivered insight and creativity