Brand reputation and values personified
Schlumberger Business Consulting
Stuart brought the visual branding and communications of the world’s leading energy consulting company in line with their reputation.
The Issues and Challenge
Schlumberger Business Consulting (SBC) is the world’s leading business consulting brand in the energy sector. Over a short period of only ten years they had built an enviable reputation for in-depth knowledge and consultation within the sector.
But their brand reputation had grown so strongly that it now far outstripped the brand’s ‘look and feel’. It was time to bring SBC’s brand and communications in line with its reputation.
What we did
With appropriate respect for the SBC identity, Stuart was asked to define a new ‘look and feel’ based on the SBC brand values. – Clarity, Visionary, Know-How and The Long View.
Stuart developed a technically-based, linear graphics system, derived from the existing logotype, and applied it across all media, including templates, HTML e-mails, presentations, advertising and literature.
What we achieved
Stuart created a highly unified look and feel that was solidly rooted in the company’s brand values.
Ready-to-use templates made both external and internal communications a joy to use and read!
Our brand reputation brought to life
From the start, Stuart demonstrated a complete grasp of our marketing needs. He carefully established a look and feel for our publications and implemented the new design across our entire suite of Energy FactBooks.